In 1976, Mrs Pam Golding identified the need for a discreet and professional agency within the South African real estate market. The Group has since developed into a world-class global organisation comprised of a number of operating companies and estate agents which cover the full spectrum of the real estate market in sub-Saharan Africa and internationally. Inherent in the essence of the brand – underpinned by the company’s philosophy and cornerstones of empathy, knowledge, experience and integrity – is the promise of a “sense of comfort”.